72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still need client reviews. There is no skirting around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be customers are searching for. Practically a third of consumers say written reviews are the only feature that makes them believe the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

15 Percent Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential customers will not even consider working with a company they can't find opinions about.

Source: Statuslabs

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when customers have to choose a solution provider.

Source: DemandGenReport

The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking really helps your overall rating.

According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Posted On Twitter Can Boost Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers go to Yelp monthly. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal