72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need customer reviews. There's no skirting around it. Clients are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers well normally succeed, review websites help ensure of that.

Source: Statuslabs

74% Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

70 Percent Of Customers Prefer To Learn About A Business Through Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation does not affect just the clients. Potential employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your consumers establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews go on without a reaction. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider