52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

American Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.

Source: Statista

15% Of People Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential consumers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

The Majority Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

83% Of All Young Clients Were Asked To Submit A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to focus on clients' recommendations online.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews remain without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a company needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal