88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Certainly Post A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

USA Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as suggestions from friends and family.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'really often'.

Source: Trust You

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats show the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to consumer review data, a whopping 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Communicating with your clients creates trust. Even something as basic as responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

A Lot Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Clients Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, customers choose to read reviews on their mobile phones.

Source: Statista