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77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
89% Of Buyers Like To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile web browser, individuals prefer to read reviews on their phones.
Source: Statista
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews generally carry the very same weight as recommendations from friends and family.
Source: Brightlocal
89% Of Consumers Browse A Businesses Feedback To Reviews
Not only do a lot of clients check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to pay attention to consumers' recommendations online.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of All Younger Shoppers Were Asked To Leave A Review Recently
Of those asked, 80% of consumers did give a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.
Although we now know why customer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social media reviews statistics, Facebook affects over half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business.
Source: RevLocal