Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat consumers well typically prosper, review websites help ensure of that.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of possible customers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Only 6% Of Customers Do Not Trust Customer Reviews At All

According to customer review stats, a whopping 19% of consumers always rely on online reviews and never a make a purchase without reading reviews initially.

Source: Statista

70 Percent Of Consumers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp every month. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 businesses have exceptional and great rankings. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now know why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Company

This stat is among many that illustrate the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for companies with a perfect five star ranking.

Source: Brightlocal

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent

User review stats show the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Since the large bulk of customers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo