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Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
83 Percent Of Customers Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to pay attention to customers' recommendations online.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews stay without a reaction. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'extremely influential'.
To show the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
83% Of All Younger People Were Invited To Give A Review Recently
Of those invited, 80% of consumers did submit a review. Overall, businesses have asked 66% of all clients to leave a review on their company.
Source: Brightlocal
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Typically two-thirds of businesses have excellent and exceptional ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider
When consumers have to pick a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Service
This stat is among lots of that show the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.
57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for organizations with a best five star ranking.
Source: Brightlocal