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Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Buyers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two-thirds of companies have excellent and awesome scores. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Keeping in touch with your clients creates trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you quickly select a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the huge impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc