The Average Review Word Count Has Become 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Just 6% Of Customers Don't Trust Customer Reviews At All

According to customer review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews go on without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation doesn't impact just the customers. Potential team members also look at rankings and read reviews.

Source: Deloitte