52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some negative reviews.

Source: Capterra

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the massive effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to consumer review statistics, a massive 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

95% Of Unsatisfied Consumers Will Go Back To A Business If A Company Takes Care Of Issues Rapidly And Effectively

Consumers don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70% Of Consumers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 companies have great and outstanding ratings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as guidance from loved ones.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs