63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a site can just presume when it comes to trust.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your consumers establishes trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying decisions.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business.

Source: RevLocal

89% Of Customers Read A Companies Replies To Reviews

Not only do most clients read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

More Than Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the significance of online scores. Now that news of consumer satisfaction travels this quick, keeping your clients pleased is more crucial than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star ranking.

Source: Brightlocal

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential clients are trying to find. Almost a third of consumers state written reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as advice from friends and family.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal