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Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Over Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Score
This stat is one of numerous that illustrate the importance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.
57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for companies with a perfect five star rating.
Source: Brightlocal
15% Of Customers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of potential consumers won't even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
Google Represents 57.5% Of All Reviews Across The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
72% Of Consumers Won't Take Action Unless They Check Out Some Reviews
Regardless of how appealing your marketing is, you still require consumer reviews. There is no way around it. Consumers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a physician or a lawyer.
Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
USA Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 companies have great and awesome ratings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
89% Of Individuals Prefer To Read Reviews On Their Smartphones
Be it through an app or a mobile web browser, people young and old prefer to read reviews on their mobile phones.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo