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73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Written reviews make the stats appear more authentic which is what the would-be consumers are searching for. Almost a 3rd of customers say written reviews are the only function that makes them think the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
American Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
If A Business Handles Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Business
Clients do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
82 Percent Of Customers Go To Review Sites Due To The Fact That They Want To Acquire An Item Or A Service And Wish To Get The Facts About The Businesses Services And Products.
Users come because they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge impact user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Considering that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Customers Review A Companies Responses To Reviews
Not only do the majority of customers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal