If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now know why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have exceptional and good ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a doctor or an attorney.

Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating really helps your overall score.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone