53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Practically a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall 2 out of 3 companies have exceptional and awesome ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

United States Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews stay without a reply. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers