83% Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Usually, 142 million customers visit Yelp monthly. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.

Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to client review statistics, a whopping 19% of consumers always trust online reviews and never a buy without reading reviews first.

Source: Statista

70 Percent Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews remain without a reply. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential customers are searching for. Almost a third of consumers state written reviews are the only function that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo