Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a physician.

Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Over Half Of Individuals Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Score

This stat is one of numerous that show the value of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a best five star score.

Source: Brightlocal

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% increase.

Source: RevLocal

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential clients won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

83% Of All Younger Clients Were Invited To Leave A Review Recently

Of those asked, 80% of clients did leave a review. In general, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc