83% Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to pay attention to customers' suggestions online.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lot Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

89% Of Clients Read A Companies Feedback To Reviews

Not only do a lot of consumers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation does not impact just the clients. Prospective employees also take a look at ratings and read reviews.

Source: Deloitte

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs