Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the huge majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how alluring your marketing is, you still need client reviews. There's no way around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Keeping in touch with your clients creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Reviews Posted On Twitter Can Help Improve Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

70 Percent Of Customers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to client review stats, a massive 19% of consumers constantly rely on online reviews and never a buy without reading reviews initially.

Source: Statista

15 Percent Of Buyers Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of potential customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews remain without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone