86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Because They Want To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82% Of Customers Go To Review Websites.

Review sites are locations that people go to get the facts about a business, service or product . Since they have currently formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and good rankings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Nearly a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as suggestions from loved ones.

Source: Brightlocal

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of possible clients will not even consider working with a company they can't find opinions about.

Source: Statuslabs

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra