Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be clients are trying to find. Almost a third of consumers state written reviews are the only function that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

The Majority Of Individuals Aged 25-34 Posted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

If They Were Asked, 77% Of Customers Would Probably Submit A Review

More than a 35% would do it to inform others about their consumer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Solution Provider

When consumers need to pick a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score in fact helps your overall rating.

According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your customers creates trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs