Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15% Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential consumers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation does not impact simply the customers. Potential team members also take a look at scores and read reviews.

Source: Deloitte

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Considering that the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There is no way around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your clients creates trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista