Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews stay without a response. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now understand why client reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

74% Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings stats, we discovered that a company requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Over Half Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of numerous that illustrate the value of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your clients pleased is more crucial than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal