More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still need customer reviews. There's no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score data show people value the opinion of peers more than any other material.

Source: Collective Bias

70% Of Consumers Choose To Find Out About A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

89% Of Customers Read A Businesses Responses To Reviews

Not only do the majority of individuals check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

US Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable influence on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal