77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible consumers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

95% Of Disappointed Customers Will Return To A Company If A Business Takes Care Of Problems Rapidly And Efficiently

Clients don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the large majority of consumers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated material has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

89% Of Shoppers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile web browser, everyday people choose to read reviews on their smart phones.

Source: Statista

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads select to pay attention to clients' suggestions online.

Source: Statuslabs

82 Percent Of Consumers Go To Review Sites Due To The Fact That They Wish To Buy A Service Or A Product And Want To Get The Truth About The Businesses Product Or Services.

Users come since they have actually already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal