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54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers check out Yelp monthly. This is as excellent a time as any if you have not declared your free Yelp business page.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online scores data, we discovered that a business requires to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score in fact helps your overall rating.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Only 6% Of Customers Do Not Trust Client Reviews At All
According to client review data, a whopping 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is really doing. Do not depend on that figure alone.
Source: Brightlocal
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and ranking stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Software Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista