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Because They Want To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Visit Review Sites.
Users come since they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Just 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to consumer review stats, a whopping 19 percent of consumers always trust online reviews and never a make a purchase without checking out reviews first.
Source: Statista
67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
When consumers have to choose a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
The Majority Of People Aged 25 To 34 Published Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
A Lot Of Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating in fact helps your overall rating.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center