83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly usually prosper, review sites help make certain of that.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Since the vast majority of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings data, we discovered that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats suggest a business's reputation does not affect just the consumers. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers check out Yelp every month. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo