Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Younger Buyers Were Asked To Post A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have asked 66% of all clients to give a review on their business.

Source: Brightlocal

95% Of Disappointed Customers Will Go Back To A Company If A Company Deals With Problems Rapidly And Efficiently

Customers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Looking at online scores stats, we learnt that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

89% Of Consumers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, individuals choose to read reviews on their mobile phones.

Source: Statista

Since They Want To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Sites.

Review sites are places that people go to get the truth about a service, business or item . Users come because they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.

Although we now understand why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz