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Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.
Although we now understand why client reviews are so effective, many businesses apparently don't.
Source: LsaInsider
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat consumers fairly typically flourish, review sites help ensure of that.
Source: Statuslabs
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who take note of the number of reviews is presently at 46%.
Source: Brightlocal
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Normally, 142 million customers check out Yelp every month. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do many clients read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Since They Want To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.
Review websites are locations that customers go to get the facts about a service, business or product . Users come since they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
Customers Might Invest 31% More With A Business That Has Excellent Reviews
Focus on this fact. The better other users explain your services or product, the more cash you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
77% Of Customers Would Most Likely Submit A Review If They Were Asked
More than a 35% would post a review to inform others about their customer experience and 24% would undoubtedly direct their review to the business itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium