More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings statistics, we found out that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

70% Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as advice from loved ones.

Source: Brightlocal

More Than Half Of People Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

82 Percent Of Customers Visit Review Websites Because They Wish To Buy A Product Or A Service And Wish To Get The Truth About Business Product Or Services.

Users come because they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made quickly.

Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

If They Were Asked, 77% Of Clients Would Probably Give A Review

More than a 35% would submit a review to advise others about their customer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users explain your services or product, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat clients fairly generally prosper, review sites help make certain of that.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

US Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista