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Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
USA Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA clients.
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
86 Percent Of Customers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Positive Reviews Encourage 68% Of Consumers To Use A Local Business
Given that the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If A Business Deals With Problems Quickly And Effectively, 95% Of Dissatisfied Consumers Will Return To A Business
Consumers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Product Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270 Percent
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Clients Might Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The better other users describe your product or service, the more cash you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone