70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

95% Of Unsatisfied Consumers Will Go Back To A Company If A Company Manages To Resolve Issues Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

A Lot Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking in fact helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

70 Percent Of Customers Choose To Discover A Business Through Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

83% Of All Younger People Were Invited To Post A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Practically a third of consumers say composed reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers