Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers go to Yelp each month. This is as good a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

95% Of Unhappy Consumers Will Return To A Business If A Business Manages To Solve Problems Quickly And Effectively

Customers don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

83% Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to focus on consumers' recommendations online.

Source: Statuslabs

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how captivating your marketing is, you still need client reviews. There is no other way around it. Clients are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Shared On Twitter Can Increase Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall score.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider