54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the potential clients are looking for. Practically a third of consumers say written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now understand why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two thirds of companies have outstanding and awesome ratings. Only 5% of companies have a score below three stars.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads select to take notice of customers' recommendations online.

Source: Statuslabs

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your clients develops trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz