98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

89% Of Customers Like To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, folks choose to read reviews on their smart phones.

Source: Statista

70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Articles, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

15% Of Buyers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Posted On Twitter Can Increase Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

77% Of Customers Would Most Likely Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the value of online ratings. Now that news of consumer satisfaction travels this quick, keeping your customers happy is more important than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with a perfect five star ranking.

Source: Brightlocal

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your clients builds their trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are more willing to invest more money with a company.

Source: Statuslabs

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers well typically succeed, review websites help ensure of that.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal