More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as guidance from family and friends.

Source: Brightlocal

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require customer reviews. There's no way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats suggest a business's reputation doesn't affect just the customers. Potential employees likewise look at rankings and take a look at reviews.

Source: Deloitte

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp every month. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are looking for. Practically a third of consumers say written reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase possibility for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista