63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the basic popularity of a website can only presume when it comes to trust.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

15% Of Clients Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible customers will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly typically flourish, review websites help make certain of that.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is among numerous that illustrate the value of online scores. Now that news of client satisfaction travels this fast, keeping your customers happy is more vital than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for businesses with an ideal five star score.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Certainly Leave A Review

More than a 35% would submit a review to advise others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium