49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, customers choose to read reviews on their phones.

Source: Statista

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and awesome rankings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

If A Business Makes An Effort To Fix Issues Quickly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Business

Clients do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal