More Than Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The better other users describe your product and services, the more cash you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

72% Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews stay without a reaction. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

70% Of Customers Choose To Discover A Business By Means Of Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking really helps your overall score.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores statistics, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Typically, 142 million customers visit Yelp every month. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the very same weight as suggestions from friends and family.

Source: Brightlocal