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70 Percent Of Consumers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
74% Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online scores stats, we found out that a company requires to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
83% Of All Younger Shoppers Were Asked To Submit A Review Recently
Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all clients to leave a review on their business.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a doctor or a lawyer.
Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
Over Half Of Shoppers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista
If They Were Asked, 77% Of Clients Would Likely Leave A Review
More than a 35% would do it to educate others about their client experience and 24% would probably direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Clients Like To Read Reviews On Their Cell Phones
Be it through an app or a mobile web browser, people choose to read reviews on their smart phones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of possible clients will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone