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83% Of Consumers Don't Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take notice of clients' recommendations online.
Source: Statuslabs
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Due To The Fact That They Want To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Sites.
Review sites are places that people go to get the truth about a business, product and services . Because they have currently formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about very first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics show that 63% of customer reviews remain without a reply. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as guidance from family and friends.
Source: Brightlocal
15 Percent Of Users Don't Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of potential customers will not even think about doing business with a company they can't find opinions about.
Source: Statuslabs
67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have an enormous impact on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
Just 6% Of Customers Do Not Trust Consumer Reviews At All
According to customer review data, a tremendous 19% of consumers always rely on online reviews and never ever a buy without reading reviews initially.
Source: Statista