72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers visit Yelp each month. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

77% Of Customers Would Give A Review If They Were Asked

More than a 35% would do it to notify others about their client encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the exact same weight as guidance from family and friends.

Source: Brightlocal

89% Of Clients Browse A Businesses Replies To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation doesn't impact simply the clients. Prospective employees also take a look at scores and read reviews.

Source: Deloitte

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone