91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most credible source of suggestions. Online reviews typically carry the exact same weight as guidance from friends and family.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to select one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now know why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Consumers Could Spend 31 Percent More With A Business That Has Great Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

The Average Review Length Has Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the huge bulk of customers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When customers have to choose a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

A Lot Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower rating really helps your overall rating.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers check out Yelp each month. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias