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60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
More Than Half Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
15 Percent Of Buyers Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of prospective consumers will not even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a medical professional.
Young people (age 18-35) are a lot more inclined to work with an expert based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Consumers Might Invest 31% More With A Business That Has Great Reviews
Pay attention to this fact. The more detailed other users describe your product or service, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Ranking
This stat is one of many that illustrate the importance of online scores. Now that news of client satisfaction travels this quick, keeping your clients delighted is more vital than ever.
57% of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked only for companies with a perfect five star score.
Source: Brightlocal
The Average Review Word Count Has Become 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.
Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone