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67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when clients have to select a service provider.
Source: DemandGenReport
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your clients establishes trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to invest more cash with a business.
Source: Statuslabs
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
89% Of Customers Review A Companies Responses To Reviews
Not only do many shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
The Average Review Length Has Gotten 65% Much Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
83% Of All Younger Clients Were Asked To Post A Review Recently
Of those asked, 80% of clients did submit a review. Overall, companies have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business
Given that the large majority of customers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and rating data show people value the opinion of peers more than any other material.
Source: Collective Bias