83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Considering that the huge bulk of customers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers fairly typically succeed, review websites help make sure of that.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation does not affect simply the consumers. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Individuals Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, everyday people choose to read reviews on their phones.

Source: Statista

53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews remain without a response. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the potential consumers are looking for. Nearly a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal