The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

77% Of Consumers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would leave a review to advise others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA clients.

Source: Statista

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

89% Of Shoppers Like To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, clients choose to read reviews on their cell phones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

82 Percent Of Customers Visit Review Websites Because They Want To Acquire A Service Or An Item And Wish To Get The Truth About The Businesses Product Or Services.

Review sites are locations that customers go to get the truth about a service, product or business. Since they have already formed a buying decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and score statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select an attorney or a doctor.

Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

83 Percent Of Clients Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.

Source: Martech Zone