86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as recommendations from family and friends.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores data, we found out that a company requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

95% Of Dissatisfied Consumers Will Return To A Company If A Business Manages To Solve Issues Rapidly And Efficiently

Customers don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Since the vast majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of companies have outstanding and good scores. Just 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose an attorney or a medical professional.

Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

USA Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista