Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible consumers will not even think about working with a business they can't find opinions about.

Source: Statuslabs

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.

Source: RevLocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation doesn't impact simply the clients. Potential team members also look at scores and take a look at reviews.

Source: Deloitte

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Generally, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the potential customers are searching for. Nearly a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still require consumer reviews. There is no way around it. Clients are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra